Why should I make a recipe video?
The traditional cookbook has been around since the invention of papyrus, but in today’s digital age video is a much more innovative and effective method of communicating your recipes. Think Jack Monroe or Deliciously Ella. And it’s a sure fire way to drive sales and engage potential consumers.
Publishing a recipe video is “quick and simple” according to the Food Network. For people with short attention spans, following a long written method may seem tedious and perhaps not worth the effort. By instead using a video to show your recipe, senses such as sight and sound can be optimised.
Get the world cooking your food with a viral video
Invodo has reported that 92% of mobile video consumers share videos with others. Over 4 billion videos are viewed each day, and there are over 800 million unique visitors to video sharing sites such as YouTube each month. The most-watched recipe video on the internet has over 100,000,000 views – a view count similar to the population of Mexico. The potential is huge!
Peter Bowen, digital marketing expert, has spoken about the power of video, stating that ‘four times as many consumers would rather watch a video about a product than read about it’. He goes on to report that ‘four out of five customers say a video showing how a product or service works is important.’
How do I make a recipe video?
So, we hear you ask, ‘how do I go about creating my own recipe video?’ Don’t worry, because help is at hand.
We have a fantastic yet simple and fun to use online video editor. Beautiful recipe videos can be edited with ease on any device, anywhere. You can add inspiring music and bring the video to life with clever colour filters, while ensuring that the video looks professional. So why not come on in and join the online video community?